For a company to sell a product, it needs to have a customer base. But for the sales team to sell something to the customer base, they need finished products available. It is a continuous process! Every salesperson requires deliverables in stock, while every manufacturer needs to have a customer base.

Salesforce enables businesses to develop, maintain and nourish their customer relationships while SAP S/4HANA handles everything in the procure-to-pay cycle of that product.

Integrating Salesforce with SAP S/4HANA can help businesses streamline their processes and achieve their goals. For instance, a manufacturing company can use Salesforce to manage customer interactions as well as data and SAP S/4HANA to manage supply chain and manufacturing processes. These systems work independently, leading to inefficiencies and potential errors.

Integrating Salesforce with SAP S/4HANA can automate processes and enhance operational visibility for businesses.

When a customer places an order in Salesforce, the information is automatically transferred to SAP S/4HANA, triggering the manufacturing and supply chain processes. This, in turn –

  • Saves time for the company
  • Reduces clerical errors
  • Provides real-time visibility in Orders and Inventory Levels

VC ERP specializes in integrating Salesforce with SAP S/4HANA to help businesses unlock the full potential of these platforms. But before we understand how, let’s take a look at what the term integration exactly means when it comes to two such software.

What is SAP S/4HANA Integration with Salesforce?

The term ‘integration’, here, refers to the process of creating a bridge between two software systems, SAP S/4HANA and Salesforce. This is done to ensure a seamless flow of data between the two systems, resulting in increased visibility, productivity, and accuracy of reporting.

Industry leaders always ensure that the best software is used for their end-to-end processes and so they use the best-of-breed approach. Salesforce for Customer Relationship Management (CRM) and SAP S/4HANA for ERP are two of the most popular business systems found in major organizations.

Let’s understand how the integration impacts the Quote-to-Cash process at each stage along with the benefits of integration.


The Quote-to-Cash (Q2C) process includes the end-to-end activities involved in selling products and services to customers, starting from the initial quote to the realization of revenue.

Integrating SAP S/4HANA and Salesforce can significantly enhance the Q2C process by breaking down silos between sales and operational teams, ensuring a smooth flow of data and activities across the entire sales cycle.

Here’s a breakdown of how integration impacts each step of the Q2C process:

Product Configuration & Quote Generation


Sales reps interact with customers and identify their needs. They use Salesforce to access up-to-date product information, configurations and pricing from SAP S/4HANA. This ensures that the quotes created in Salesforce are accurate and tailored to the customer’s requirements.

Integration Benefit

Real-time product details from SAP S/4HANA ensure that sales reps can quickly generate accurate and customized quotes, reducing turnaround times and improving customer satisfaction.

Pricing & Approvals


Once the quote is generated, pricing details from SAP S/4HANA, including discounts, promotions and special pricing agreements, are applied. If necessary, the quote undergoes an approval process within Salesforce, streamlined by the accurate pricing data.

Integration Benefit

Automated approval workflows, powered by accurate data, speed up decision-making. Sales reps can offer competitive pricing confidently, knowing it aligns with the company’s pricing strategies and inventory levels.

Order Management


After the quote is approved and the customer commits to the purchase, the order details from Salesforce are automatically transferred to SAP S/4HANA to create a sales order. This process triggers inventory checks, production planning (if necessary)and order fulfilment processes

Integration Benefit

Eliminating manual order entry not only speeds up the process but also reduces errors. It ensures a smooth transition from sales to operations, enhancing efficiency.

Fulfilment & Shipping


SAP S/4HANA manages the fulfilment process, including picking, packing, shipping and updating inventory levels. This information can be shared with Salesforce to inform the sales team and customers about the order status.

Integration Benefit

Real-time visibility into the order fulfillment process allows sales reps to provide customers with timely updates, improving transparency and trust.

Invoicing & Payment


Once the order is fulfilled, SAP S/4HANA generates an invoice sent to the customer. Payment processing can also be tracked within SAP S/4HANA.

Integration Benefit

Seamless invoice generation and payment tracking ensure that financial data is accurate and up-to-date. Sales reps can access invoice statuses within Salesforce, enabling them to address any billing queries promptly.

Revenue Recognition & Reporting


Recognizes revenue according to accounting standards and provides comprehensive financial reporting.


Integrated reporting tools can draw on data from SAP S/4HANA to create sales performance and financial health reports.

Integration Benefit

Accurate financial reporting and analytics support strategic decision-making. Sales and finance teams can collaborate more effectively, leveraging insights to drive business growth.

Why Integrate SAP S/4HANA with Salesforce?

Companies that understand the importance of integrating SAP S/4HANA with Salesforce can benefit greatly from it in their business processes. Salesforce’s Customer 360, for instance, provides improved visibility into the customer experience, allowing users to access contacts, opportunities and activities more.

However, critical information such as credit status, payment history, invoices, deliveries and attachments are only available in SAP S/4HANA. This is where a well-designed Salesforce integration can play a crucial role.

While the potential benefits of integrating SAP S/4HANA and Salesforce are clear, navigating the intricacies of these powerful platforms and achieving a successful implementation requires expertise and experience. This is where a reliable integration partner becomes your invaluable ally.

What are the Key Qualities to Look for In a Good Integration Partner?

Think of integration partners as the bridge builders, connecting your systems, data and teams with precision and efficiency. Choosing the right one is crucial for unlocking the full potential of your integration journey.

Deep Understanding of Your Business

They should take the time to understand your unique business goals, challenges workflows. This ensures the integration is tailored to your specific needs and delivers tangible results.

Expertise in Integration Technologies

Look for a partner with proven experience in various integration technologies and solutions, including API integrations, middleware platforms and pre-built connectors. They should be able to recommend the best approach based on your specific requirements.

Proven Track Record of Success

Ask for case studies, references and testimonials from past clients who have implemented similar integrations. A proven track record demonstrates their ability to deliver successful projects on time and within budget.

Strong Communication and Collaboration

Integration projects involve collaboration between your team and the partner. Choose a partner who fosters open communication, actively listens to your concerns and keeps you informed throughout the process.

Commitment to Ongoing Support and Maintenance

Integration isn’t a one-time fix. It’s an ongoing journey that requires continuous monitoring, support and updates. Choose a partner committed to providing long-term support and maintenance to ensure your integration remains optimized and delivers lasting value.

When Partnering with an integration specialist who possesses these qualities, you’ll gain invaluable expertise, overcome potential challenges and unlock the transformative power of a seamless connection between SAP S/4HANA and Salesforce. This paves the way for streamlined operations, enhanced customer experiences and ultimately, significant business growth.

Join hands with VC ERP for the Best Integration Services

VC ERP can be the answer to your needs. We offer 23 years of deep industry expertise, a technology-agnostic approach, a proven track record of success and a long-term commitment to support and maintenance.

Contact VC ERP today for a free consultation and discover how they can help you bridge the gap between your CRM and ERP, streamlining operations, enhancing customer experiences and propelling your business forward.