The Fast-Moving Consumer Goods (FMCG) industry in Thika has been growing rapidly in recent years, driven by increasing demand for food and beverage products, personal care products and household items.

Many factors are influencing the growth prospects of the FMCG industry. For instance, the distribution channels, type of products, and even the geographical territory play a key role. As a result, it is no surprise the FMCG industry is also navigating through many challenges.

Fortunately, by leveraging technology solutions like SAP Business One ERP Software Thika, you can improve the odds of your success. First, let us have a look at the current trends of the FMCG industry and how to resolve them with SAP Business One.

2023 FMCG Trends: Transformative Shifts Reshaping the Industry

The FMCG industry has seen significant evolution in recent years, and customer expectations have also changed. Customers today are looking for more personalized and seamless shopping experiences, and technology applications have become crucial in delivering this experience.

Let’s talk about these emerging FMCG trends in Kenya in greater depth.

Growing Emphasis for Digital Channels

Due to global pandemic, the digital maturity of consumers is pushed several years ahead, shifting the entire FMCG industry into digital and direct-to-consumer channels. Today’s consumers are more likely to engage with FMCG brands in a multi-channel way and they are going to rely more on online shopping in the coming years.

For FMCG businesses to survive and outgrow these times, business leaders need to forecast consumer demands and deliver more personalized, consistent and rich experiences through technology solutions like SAP Business One.

Prioritizing Ethical Shopping Experiences

For many years now, consumers have been choosing environment-friendly and sustainable products. Due to the rise in natural disasters, sustainability concerns have gradually accelerated over the last few years. Consumers are changing their food habits and shifting towards plant-based, sustainable food options.

In order to forecast consumer changing patterns and offer personalized experiences, FMCG businesses need to focus on valuable insights and collect consumer data across markets.

Rise of Automation

Automation has become crucial for FMCG businesses to stay competitive and relevant in today’s market. With customers interacting with brands across multiple online and offline channels, it’s essential for companies to have a strong digital presence to provide a seamless customer experience.

By digitizing their operations, FMCG brands can eliminate various gaps in your business processes and unify fragmented business areas like finance, sales, production & MRP, procurement and so on.

Harnessing Big Data & Analytics for Insights

FMCG companies are increasingly leveraging analytics to gain insights into consumer behavior and preferences. Businesses have access to vast amounts of data on consumer shopping behavior, which they can analyze to identify patterns and trends.

In-built analytics in SAP Business One helps FMCG companies facilitate a deeper understanding of their customers’ purchase habits and preferences, allowing them to optimize their communication and offer more personalized experiences.

Now that we are aware about the current trends in FMCG industry, let us take a look at SAP Business One and its features.

Maximizing profitability of FMCG Businesses with SAP Business One

SAP Business One ERP Software Thika is a specialized comprehensive business management solution designed to meet the unique needs of the FMCG industry. Its integrated ERP platform offers a range of features and capabilities to help businesses manage their operations efficiently and effectively.

The solution includes recipe management, production scheduling, sales, procurement, finance, inventory and warehouse management, yield and scrap management, quality control, material requirement planning, product costing, co-products/by-product management, waste handling, complaints and service management, and more.

Let us take a look at the features that are designed to help businesses streamline their processes, improve their efficiency, and reduce costs –
  • Ensure correct formulation of ingredients and their ratios by automating recipe development process
  • Simplified order processing allows you to never lose on trading opportunities, ensure short cycle times, and improve cash flow
  • Manage inventory levels with detailed tracking capabilities including batch and serial number tracking, inventory valuation and inventory aging
  • Maintain high volume of transactions with multiple customers and vendors by managing –
    • Sales Orders
    • Delivery Schedules
    • Pricing
    • Customer Management
    • Vendor Management
  • Deliver quality products by maintaining quality control processes including quality inspections, testing, and compliance tracking
  • Optimize manufacturing processes with production planning, scheduling, and costing, as well as capacity and resource planning
  • Streamline financial management including accounting, budgeting, cash flow management, and financial reporting
  • Stay competitive and respond quickly to changing market conditions with powerful analytics and reporting capabilities

Optimize FMCG Business Operations with SAP Business One Today!

In order to compete in the current market, your business demands resilience, adaptability and profitability are a magical combination for the FMCG Industry.

By leveraging the power of SAP Business One, FMCG companies can skyrocket their business productivity and revenue. Welcome countless growth opportunities by implementing SAP Business One ERP Software Thika with the best SAP Business One Partner Kenya, VC ERP Consulting.

As the best SAP Gold Partner in Thika, VC ERP Consulting, we pride ourselves on being not just a SAP Business One provider, but a partner guiding you towards a profitable business.

Streamline your business processes with VC ERP that offers 22+ years of experience in implementing SAP ERP Solutions for 20+ industries and verticals.

Are you ready to gain a competitive edge in the FMCG Sector? Get in touch with the best SAP Business One implementation partner in Thika, VC ERP Consulting. Call +91 7948998911 (India), Whatsapp +254 111229970 (Kenya),, Call +1 469 9156026 (North America), +974 31239246 (MENA) or drop an E-mail at